Community Energy Labs
Community Energy Labs: A Brand Built to Be Seen
A brand with the power to shake things up.
Community Energy Labs (CEL), a woman-owned climate tech company developing commercial building control solutions, needed a brand that could make complex technology feel accessible, communicate its value, and stand out in the MUSH market—municipalities, universities, schools, and hospitals.
Goldline is a high-end travel agency that curates bespoke luxury travel experiences.
I developed CEL's brand identity, translating the founder's vision and the company's positioning into a distinctive brand with plenty of personality. They wanted a look that felt true to their own energy: bold, colorful, and unapologetically saturated, with enough visual punch to grab attention among schools, universities, hospitals, and municipal organizations while remaining approachable and classroom-friendly. I brought that vision to life through a custom hand-lettered logo, vibrant color palette, typography, and an overall art direction that balanced high-energy expression with accessibility.
I was lucky to carry on this project with Alder & Co. Where this new identity then extended into a revitalized website, an investor pitch deck, and a suite of external communications that continuously command attention.
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